Direct Marketing Executive

About Us

We create extraordinary places and experiences that connect and enrich communities. We bring people together through our Westfield platform, which includes 42 destinations across Australia and New Zealand. We create an essential place where customers, communities and businesses can interact.

Our people are the key to our success. Our focus on operational excellence means we have the capabilities and expertise within our team to design, construct, operate, manage, and market our platform. Our workforce includes more than 70 job types reflecting the diversity of our capabilities and talent.

Your opportunity

Direct Marketing sits within the Brand & Communications team. We play a critical role in shaping how customers experience Westfield through partnerships, activations and events. The team brings Westfield and partner brands to life in ways that feel relevant, memorable and distinctive, creating moments that drive visitation, advocacy and brand love. Working closely with centre marketing teams and enterprise partners, the Direct Marketing team are responsible for all 1:1 channels: Email, In-app Messaging and Push Notifications – both how and when they are used, and what they say.

The Direct Marketing Executive is responsible for delivering targeted, data-led member communications and campaigns that support customer engagement and commercial outcomes. You will work closely with centres, partnership teams & other channel leads.

Your key day to day responsibilities include supporting campaign planning, building, QA & deployment across direct marketing platforms, ensuring accuracy and best practice execution. You’ll focus on delivering high-quality comms, applying sound judgement and a customer-first mindset to deliver effective messaging across the member lifecycle. Working collaboratively with stakeholders, the role contributes to brand consistency, campaign performance & the ongoing evolution of our Membership proposition.

The role plays an important part in connecting customers with the Westfield brand, supporting integrated delivery across channels and ensuring communications are timely, relevant and aligned to business priorities.

What will set you apart from the rest?

• Executional brilliance is a must. Deliver member communications and campaigns across the member lifecycle, ensuring alignment to agreed strategies, objectives and timelines.
• Foundational excellence. Understanding of direct marketing principles, customer communications and touchpoints (Emai, Push, In-App).
• A stickler for process. Happy managing campaign planning & build, briefing, QA and execution processes, ensuring accuracy, consistency and quality standards are met. You know the best work comes when processes and timelines are respected.
• You have connections everywhere. You love working closely with cross-functional stakeholders to coordinate delivery, manage dependencies and resolve issues. Channel leads and centre teams are key to success.
• You get the importance of measurement. You understand campaign reporting, analytics and performance. You can capture insights to inform the skill to translate these across stakeholders. Test & learns are key as you progress in the role.
• A passion for brand. Ensure all communications align to Westfield brand guidelines and deliver a positive customer experience.
• Martech. You have experience in or have worked with some supporting Mar-tech platforms such as Braze, CDPs, Salesforce, Adobe campaign, HubSpot etc.

We are the place where talent thrives

About us

Scentre Group owns 42 Westfield destinations across Australia and New Zealand. We create extraordinary places and experiences that connect and enrich communities.

We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer.

With approximately 75 professions within our business, our team has the expertise to design, construct, operate, manage and market our Westfield destinations and platforms.

We want to be the place where talent thrives. To support you thriving with us, we promise to respect, inspire and develop you, and that you will do work that matters.

Diversity, equity and inclusion underpins our culture, and our vision is that ‘Everyone Belongs’. We foster a workplace experience where everyone feels valued, supported and motivated to realise their full potential.

We aspire to create a workforce reflective of the communities in which we operate and encourage applications from everyone regardless of age, gender, ethnicity, cultural background, faith, disability, sexual orientation, gender identity or life stage.  If you require support or adjustments during the application process, please contact us confidentially at [email protected].

We offer a range of unique benefits designed to support your wellbeing, career development and lifestyle, including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time), 18 weeks gender neutral paid parental leave for primary carers, with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination.

Discover more about working with us.

Applications for this role will close 12th June unless filled prior.